Pub idea: Shazam for pub ideas
In the pub last night with Stef Macbeth we got to talking about how many 'good business ideas' we'd come up with in pubs over the years which we'd either forgotten about the next day or (more likely) turned out to be very bad ideas in the cold light of day. But somewhere along the line there must have been a genuinely good idea or two that was missed off the back of the proverbial napkin. How, we wondered, could we sort the good from the bad or just plain remember what had been discussed?
We then started talking about Greatvine, a service that basically enables people to sell advice over the phone to consumers on everything from parenting to business. Pretty neat and, through some odd logic, kind of what we were looking for. Now, one option would be to have a service provided through Greatvine in which you pay to have someone with business expertise (or at least minute taking skills) to listen in to your discussion and provide feedback on your ideas the next day. Useful but also kind of creepy. Better yet would be an automated Shazam-style good idea/bad idea recognition system. Turn it on while you discuss your idea and it utilises voice recognition to synthesise your ideas into text (based around key phrases) which it then checks against existing businesses and business models for uniqueness, probability of success, profitability or whatever else you're interested in. Maybe investors could pay to listen to the best stuff. Needless to say this will require (a) ridiculously good voice recognition (b) semantic understanding beyond what is probably possible at the moment and (c) a clever algorithm for determining business quality. If I can just sort those minor issues out I think we might have a good business. Until then we'll just have to stick to the napkins (or maybe Evernote).